Brand Identity

Ready for your next project?

We are KindOne. As a leading branding agency we can help strengthen your company’s image by creating a brand identity that encompasses the core values and unique benefits of your product or service. Your brand identity design needs to be positioned correctly in the marketplace in order to attract the right client and that’s where we can help.

01. Project briefing

Before we begin work on your project we take the time to write a design brief. The brand designer will require a good understanding of your business, your marketing objectives and your target audience before they can start the branding identity design process.

02. Branding identity design concepts

Once we have agreed the design brief and you have chosen your business name, our design team will start work on delivering the design concepts for your brand identity. We will deliver 3-4 concepts/logos for you to choose from before we select the final version to refine.

03. Brand identity refinement

In this stage the brand identity designer will complete the brand identity design and depending upon your requirements he or she will develop brand identity guidelines complete with typography styling and a colour palette. We can supply the logo in any format you require.

04. Final delivery of your brand identity

Our end goal is to design a logo that is instantly recognisable to your customers and communicates with your audience effectively. If required, we can assist with your website design, brochures and business card design.

How do you know ifyour brand identity designrequires updating?

" Many businesses become attached to their branding identity design. Think hard. When was the brand identity last updated? Does it appear tired like something from a previous decade? If that’s the case then it’s probably time for a change. As a modern branding agency we notice how brands change over the years. Years ago many brand identities incorporated a lot of graphic elements which may of looked great on a printed letterhead but these designs didn’t translate well to digital platforms. These days every business owner needs to consider how your brand will look on a smart phone or within an app. Every business evolves over time. Your brand identity design when it was first conceived would of successfully communicated the objectives of your company. As time moves on, businesses change shape and direction. What seemed like the perfect branding identity design concept for your business a few years ago may now not be suitable."

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4 key components of your brand identity include:

Companyvalues

Values are the set of guiding principles that drive your company forwards.

Brandpersonality

Your brand personality shapes the way people feel about your product or service.

Unique sellingpoint

What’s your competitive edge? What helps you stand out as a business?

Tone ofvoice

We help you work out how your brand identity communicates with your clients.

How we build your brand

We start by asking some difficult questions that help us and you decide who you are as a business…and who your clients are such as:

What is your mission statement?What are your company values?What is your brand personalityAre you a fun, quirky consumer brand or are you more conservative, or a mixture of the two.How do you differentiate yourself from your competitors?What is your tone of voiceAre you discreet or shouty, approachable or aloof?

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